What would an Irish party be without whiskey, red-haired girls, and live music? We decided to blend all the essential elements of Ireland into one unforgettable promo tour for the brand Tullamore D.E.W.
We brought together musicians from all corners of Prague and turned them into the ultimate Irish-inspired boy band. The group quickly found their rhythm and started racking up gig invites in pubs across town — mostly thanks to the enthusiastic female crowd. And the hostesses? They stole the show.
Our professional team of brand ambassadors made sure every table in the venue was part of the fun. Using a special test strip, they identified guests with “Irish roots” and rewarded them with Tullamore D.E.W. giveaways. And if no Irish blood was found? No worries — guests could roll the dice and try their luck in a pub-style mini game to win one of the evening’s prizes.
The finishing touch? A charming bartender who carried his own mobile bar hidden inside a custom-built viola case. The unique setup sparked curiosity and admiration wherever he went.
This promo tour stands out as one of the most successful campaigns we’ve ever created — from the initial idea and creative concept to the music, stop planning, and custom-made materials. An Irish night to remember, from the first note to the last drop
