The IQOS brand introduced a new limited-edition device called STARDRIFT
Whether it’s the grand opening of anything, there’s always one thing you can count on — an accompanying program and live music.
And when it comes to events held in Špindlerův Mlýn, that rule goes double. The traditional winter season opening was no exception. Throughout the day, our IQOS zone was open to all visitors — fronted by a sleek Airstream setup. The heated terrace offered plenty of seating, catering, and interactive games, becoming both a social hub and a cozy hideout for tired skiers.
IQOS also introduced a new limited-edition device called STARDRIFT, which set the tone for the entire zone’s design. All visitors had the chance to try it, buy it, or get their device professionally cleaned.
P.S. The Airstream will stay on-site for the entire season.
