A promo that doesn’t play it safe. It serves ICE COLD ONLY.
Jägermeister approached us with a clear mission: To create a new generation of promo activations for venues across the Czech Republic and Slovakia. It had to be bold, unconventional, visually striking, and driven by game mechanics. A promo that wasn’t just about shots — but about an unforgettable experience. We developed unique creative concept, visual identity blending cyberpunk, nightlife, and tech-inspired visuals
A brand-new team name – Jägermeister Squad
This crew didn’t come to blend in. They came to burn themselves into your memory. Don’t expect your usual promo. Expect a night-time experience that gets under your skin. Technological inspiration. Gamified elements. A challenge that awakens after dark. And costumes that look like they stepped out of a cyberpunk comic.
This team rewrites the rules. They don’t ask what’s allowed — they bring what needs to be lived. Their mission is clear: to spread the message of ICE COLD ONLY – Jägermeister served ice cold, with respect for the ritual and a dash of rebellion.
In collaboration with Jägermeister, we developed a new promo concept for bars and venues across the Czech Republic and Slovakia.
From creative concept and gamified mechanics, to original costumes and props, and full training of a night squad that takes over your venue with style.
