A year later, eight. Two years in, ten. Within five years, Slovakia joined in too. What started as a low-key student ambassador program for Jägermeister slowly tripled in size. The most active and driven university students from all over the country came together to form a team you don’t forget. They brought energy to campus life — and far beyond. Creating community-driven projects, boosting events, and showing up wherever things were happening.
Jägermeister handed over the full project to us — from the very beginning. We built the strategy, selected and trained the team, handled coordination, defined KPIs, and led day-to-day communication with the client. Monthly check-ins, creative brainstorms, detailed reporting — all under one roof.
The result? A strong name, a real tradition, and a program that’s still going strong to this day.
