No matter where it has its station - even in airspace.
At the event called “Benátská! s Impulsem” we have been operating as an agency for several years. Last year we wanted to push it a little higher again. And literally!
The unmistakable visual style of Hendrick’s gin opens the door to a world of fantasy. Nowadays, almost everyone has a drink stand at summer festivals (including us). We needed to show that HENDRICK’S is not as small a brand as it seems… We fixed a hot air balloon to the ropes and made a unique experience for the festival participants.
We have been working with the Hendrick’s brand for many years. We were able to tune in to his extraordinary visual identity and during our entire collaboration so far we have built everything for him, from a bar, a sewing machine, a special bike, a pop up exhibition in the form of a ceramic bathtub in wholesale stores, to such a unique experience in the clouds. Thanks to its light extravagance, which the brand is proud of, gin can always be a visible decoration of an event.
