They sleep by day and awaken at night. Meet the O’Rangers.
A one-of-a-kind promo team for the new Jägermeister product – Jägermeister ORANGE.
The challenge:
Create a bold BTL activation that:
stays true to the iconic identity of Jägermeister,
feels fresh and distinct from the legendary Jäger Komando,
is playful yet stylish,
and thrives especially after dark.
Our solution:
We gave life to the O’Rangers. A team made up of two charismatic hostesses, one engaging promoter, and a mythical Prophet Deer – who delivers challenges and prophecies to turn any night into a Best Night.
What we created:
🔸 The full concept & storyline 🔸 Team name & lore 🔸 Challenge-based sampling mechanism 🔸 Custom-designed cards with playful prophecies and tasks 🔸 Original costumes, including a fully designed deer head 🔸 Custom lighting setup so the team glows in the dark
Everything was fully customized – from print materials to hand-built costume pieces and lighting tech – and produced under our creative and production supervision.
Our process:
We teamed up with cosplay creators, lighting experts, and design pros.
We trained the squad to master guest interaction and nightlife dynamics.
The activation was crafted to appeal both to loyal Jäger fans and to newcomers discovering Jäger ORANGE for the first time.
The result:
A standout promo experience that:
boosted brand awareness for the new product,
delivered a one-of-a-kind nightlife sampling format,
and captured attention through bold visuals and interactivity.
The O’Rangers didn’t come to blend in. They came to light up the night.
