A hideout for creatives — but also a place to close deals. A bar where you can slow down, sip your drink on an outdoor terrace with views of Vyšehrad, the Vltava River, and the occasional curious flock of swans.
Vaults 13/14. On the right side of the riverbank — the Smíchov side. Off the beaten path, but exactly where you want to be.
It was a first for us — the first time we had a completely blank canvas to create something fresh and original. Something with soul, but without taking itself too seriously. A place shaped by design, yet made for people to feel at home.
In collaboration with Kobky na náplavce (The Vaults on the Riverbank) in Prague, we brought HOAX to life. From naming and visual identity, to interior design, website, programming, and full operations — we handled it all.
HOAX is more than just a bar. It’s a concept. A platform. A reflection of the city. And proof of what can happen when you’re given trust, space, and the freedom to do things differently.
