Luxury zone at the Karlovy Vary International Film Festival
Building a lounge for the IQOS brand is always a challenge — elegant, multifunctional… and above all, gigantic. Yes, even the tobacco industry can captivate non-smokers. We’ve experienced it firsthand — both literally and production-wise.
In our “hot news” (which may no longer be that hot), we’ve mentioned several times that we successfully won the pitch for IQOS — specifically, for Philip Morris. One of the key outcomes of this collaboration was the opportunity not only to renovate and adjust, but also to design and build IQOS lounges for special events.
Thanks to our experience in creating bar and event zones from shipping containers, we enthusiastically welcomed the biggest challenge of them all: constructing a luxury IQOS lounge for the Karlovy Vary International Film Festival.
We’ve been managing the lounge for several years now, and over time, it’s become an iconic festival destination. But it’s not just about rebuilding — every year brings upgrades, improvements, and functional updates to individual spaces and experiences.
We’ve welcomed countless celebrities, DJs, and inspiring speakers in the zone. But make no mistake — building the IQOS lounge isn’t a one-day job.
The logistics?
8 trucks of materials 14 days of setup before the festival even begins followed by the 8-day event — the cherry on top of weeks of planning and hard work.
