A unique student-driven project spanning university cities across the Czech Republic.
The massive student ambassador project Follow The Deer, which for several months delivered a steady stream of activities to university students across the country, reached its grand finale in Prague — inside a former brewery.
Combining a party, creative storytelling, and the final chapter of an escape game into one seamless experience was no easy task. Finalists from all corners of the country had to arrive at the right place, at the right time, and — in the middle of a wild party called ARENA 56 — uncover the final hidden treasure.
We came up with the concept, directed the entire experience, and built everything on-site. To top it all off, we handled media coverage by crafting tailored press articles — and the interest was huge. The project didn’t just resonate with students, but caught the attention of the public and press alike.
